Week 2 Analysis: Brands & The Human Connection/Curating 3

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I feel like the target audience would be women, and it doesn’t get more specific than that. Many women find a connection to this emotionally because most of us, suffer from body image issues during our life. No matter what age, shape, color or size we are, we’re not free from feeling this way. We are very harsh on ourselves for most of our lives, and unfortunately, it takes most a long time to see through our own opinions.

It connects to our emotions because we all have seen and experienced people hating something about themselves and wishing we could show them how they look through our eyes, beautiful. This content supports Dove because it is a way of showing you are more beautiful than you think, which is, according to their website, their mission.

Dove used various methods to engage viewers, everything, to me, was very calm and connecting. They also caught the attention of the viewers by having an FBI sketch artist in the very beginning. The background music was very calm and happy, leaving the viewers to feel the same. The setting, which was a mostly empty warehouse/flat kept everything very simple so nothing go to be too much and you could concentrate on the drawing/talking. The focus of the video was mainly on the emotions that the women felt as the drawing were revealed to them. It allowed the audience to feel how the women felt when showed the difference between their own self image of themselves and others image of them.

This kind of story tends to reach such a large number of people because it is so personal. This ad makes not only other women, but men as well, feel the kind of emotions that they felt in the video. Although we all can’t have the same thing done to us to make us feel that we are more beautiful than we think we are, just watching someone feel better about themselves will make others feel the same way.

The reason that it was so popular was because it was the definition of relatable. Woman really do feel this way. We are used to looking in the mirror and pointing out all of the things that we don’t like about ourselves, and we are convinced that they are true. It usually doesn’t come around too often when we get to see how others see us, but when it does happen, like in this ad, it changes how we feel. It isn’t the typical ad, where they offer a product X do you and it does Y. Because it is so different and because it is so relatable it is something people want to share, and make others feel better as well as themselves.

I saw this video when it was first released into the public, and even after seeing it today it makes me feel great, makes me look at myself in a different light. From the professional standpoint, I would takeaway that emotion is the key, connecting to be is the back bone of being successful and spreading your message. Leaving people thinking about themselves or feeling better about themselves is better than just pushing a product.